Logo and brand Mascot

I utilized Adobe Illustrator to create this vector logo. The lines created imagery of a linguine noodle which also aided in hierarchy and emphasis on the logo itself. The font used was thin and simple since this is an organic, whole foods brand selling authentic Italian sauces and pasta. The simplicity of this logo is on brand and against the white background creates maximum contrast and readability. This logo is simple, which is why I selected this font. It was imperative to communicate the organic nature of this brand, and a simple font aided in this branding. Lines were then designed at various thickness which created a look of a linguine noodle.

The logo mascot was created as imagery to add on product marketing pieces such as labels, boxes and bags.